Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather ...

Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting. In this guide, ...

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds like a goldmine, until you ...

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords ...